Nobody “DIPPs” just once — and so, in record-breaking time, the “sweet and rough” Dipping Mustard that began as a tangy accompaniment to pretzels at the bar area of the Train Station Restaurant in State College, PA, has expanded into Herlocher’s Dipping Mustard. Our customers rave about it as an exciting culinary experience. Behind Herlocher’s Dipping Mustard is a story about the power of consumers who know what they like.
It all began in February 1978, at the Train Station Restaurant in State College, PA. Our DIPP was a staple at the bar with pretzels and drinks. It was a unique specialty that became a big hit with the bar crowd. Soon customers began asking us for dip to enjoy at home. As soon as Herlocher’s Dipping Mustard became available for take- out, the word spread fast. Customers throughout the Northeast began asking for it at their local stores. We were thrilled when the grocer stores started calling and our DIPP was on their shelves.
In June of 1978, a Penn State student sent a letter with a $20 enclosed. The note read, “Dear Mr. Herlocher, I moved to California after graduation, and I cannot live without your mustard. Please send me whatever this will get me.”
We had a cult following! As least that is what liked to think at the time! Many Penn State memories included our mustard.
So now we were convinced that Herlocher’s Dipping Mustard was as popular outside of our restaurant as in, expansion began and Herlocher’s Dipping Mustard’ became available throughout the East. In 1997, Herlocher’s Penn State Dipping Mustard’ was introduced - - an immediate hit and quickly became a popular tailgate necessity
. Kroger Grocery Stores then asked us to produce Herlocher’s Ohio State Dipping Mustard into the Columbus market, and so we did.
Today, we are coast to coast in over 100 grocery store chains across 30 states with our 8 oz. dipping mustard, and seasonally with the collegiate labels. And here (link to order) for you if your local retail store does not carry our mustard. Psst: Ask them to start!! The success of Herlocher’s Dipping Mustard’ is a reflection of the stacks of letters, e-mails, and phone calls we receive from customers across the counter. With their encouragement and support, our story is only beginning, and we proudly continue to offer our product in as many retailers as we can.
Anyway you DIPP it, Herlocher’s Dipping Mustard’ is making DIPPing history. Thanks for your part in this flavorful journey!